on Monday, February 25th, 2013

What will that next round really cost if you drink and drive?

How much will your next round cost you?

South Wales Police is backing the THINK! drink and drive campaign which is being re-launched by the Home Office this spring.

The national campaign, which includes TV, online, and radio advertising, will broadcast again throughout February and March, highlighting the serious personal consequences of a drink drive conviction.

It’s never ok to drink and drive.


1. Time is the only way to get alcohol out of your system

You could be over the legal limit many hours after your last drink, even if it’s the ‘morning after’. Sleep, coffee and cold showers don’t help to sober you up.

2. There is no excuse for drink driving

The “I can handle my drink” line doesn’t cut it.

Alcohol affects everybody’s driving for the worse. It creates a feeling of overconfidence, makes judging distance and speed more difficult and slows your reactions so it takes longer to stop.

“I’m only going down the road” isn’t a justifiable excuse.

A large proportion of all drink drive crashes occur within three miles of the start of the journey.

3. If you’re planning to drink alcohol, plan how to get home without driving

Options include agreeing on a designated driver, saving a taxi number to your phone, or finding out about public transport routes and times before you go out.

4. Don’t offer an alcoholic drink to someone you know is planning to drive

Even if you’re not driving, you can help reduce the number of people who are killed and injured every year by drink driving.

5. Don’t accept a lift from a driver you know has drunk alcohol

Use public transport routes instead.

How much will your next round cost you? The THINK! campaign poster

How much will your next round cost you?

Wayne Tucker, South Wales Police Road Safety Manager said:

“Any amount of alcohol can affect a person’s ability to judge speed and distance and so inevitably endangers the lives of other road users.

“Officers will continue to arrest irresponsible drivers and put them before the courts.”

Anyone with information regarding individuals who are believed to drive while over the legal limit can contact police on 101 or the independent charity Crimestoppers anonymously on 0800 555 111.

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